Alloco Brand Kit
Official brand assets, typography standards, color systems, and logo usage guidelines for Alloco. Use these resources to maintain visual consistency across digital products and media.
About Alloco: Derived from “Allocate” (Asset Configuration) and “All-in Cooperation” (Global Collaboration), Alloco is bringing institutional-grade infrastructure to onchain financial markets.
1. Primary Logo
Use the primary horizontal lockup whenever sufficient horizontal space is available.
2. Formats & Layouts
Alternative lockups for constrained spaces and centered editorial layouts.
3. Color Palette
Select any swatch to copy its HEX value.
Navy Spectrum
Slate Spectrum
Mist Spectrum
4. Exclusion Zone & Sizing
Maintain clear margins and never scale the logo below established physical and digital limits.
Exclusion Zone
Keep a proportional clear space free of text, borders, and competing graphics.
XXXX
XXMinimum Size
To ensure legibility, do not scale below the minimum dimensions below.
Minimum screen size120px wide
Minimum print size45mm wide
5. Usage Guidelines
Essential rules to preserve the integrity and recognition of the Alloco brand.
Do
- Use official SVG or high-resolution PNG assets.
- Maintain clear space around the mark.
- Preserve high contrast on light and dark backgrounds.
- Use an approved lockup for narrow layouts.
Don’t
- Don’t stretch, distort, shear, or rotate the logo.
- Don’t add unapproved gradients, glows, or shadows.
- Don’t alter the proportions of the mark and wordmark.
- Don’t use the logo on low-contrast backgrounds.
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